Seeing a proud new bike rider with their bike parked out the front of the shop enjoying bike riding and having some genuine family time is not only worth the effort, it's a memory forever. A locked in good memory will be the first recollection when you next say to them, "lets go for a ride".
For me, I take the kids along with me while I run, and always keep some money close by just in case we go past the lolly shop on the way home. Treat the first ride like a first date!
Warren Key, Melbourne bike retailer and designer of ByK Bikes for Kids